The Team
Who We Are

TOM ROCQUE
Founder & CEO
A former Army Sniper, originally from Chippewa Falls, Wisconsin, Tom made Holcombe, Wisconsin his home with his fiancé, Brooke and two dogs, Hank and Remmy. After leaving the Army, Tom graduated with a Bachelor degree from the University of Wisconsin- Eau Claire. Ties to the local community include being a very active volunteer fireman, first responder, and a part of the rescue dive team for Chippewa County. Tom is an avid outdoorsman who spends as much time as possible fishing, hunting, trail riding, and skiing in Wisconsin's great outdoors. Passionate and determined to allow each and every individual the opportunity to enjoy the outdoors, the creation of Rocque Ridge was a dream come true for Tom.

ANNA ROCQUE
Business Manager
After graduating with a Bachelor degree from The University of Kansas, Anna moved back home to Chippewa Falls, Wisconsin. She is currently pursuing a Master degree from Florida Institute of Technology via an online platform. Anna's primary role at Rocque Ridge is the business manager, allowing Tom to use his knowledge and passions to serve and educate customers. In her free time, Anna enjoys spending time with her family and friends, crafting, camping, and hanging out with her dog, Kodi.


SALLY ROCQUE
Office Manager
Sally is the heart and soul of Rocque Ridge, having earned her reputation as the longest-serving "employee" and becoming absolutely vital to the day-to-day operations of the business. From managing inventory and handling orders to overseeing deliveries and accounting, Sally's expertise and dedication ensure that everything runs smoothly behind the scenes. Whether it's tackling administrative tasks or jumping in to help wherever needed, Sally is always ready to get things done with a smile. Her commitment and all-around support are key to the success of Rocque Ridge, and she continues to be an irreplaceable part of the team!
JADE CHOJNACKI
Cashier
Jade is a passionate outdoors enthusiast who brings a love for adventure and nature to her role at Rocque Ridge. Outside of work, she enjoys bow hunting, ice fishing, and shed hunting with her husband making the most of every season. As an animal lover, she shares her home with three loyal dogs who often enjoy her on outdoor expeditions. With her hands-on knowledge and deep appreciation for outdoor recreation, she's always ready to offer advice to customers looking to make the most of their fishing, hunting, and outdoor experiences.


ALEC CEGLER
Owner of Freedom Arms and Optics
Alec is the passionate and knowledgeable owner of Freedom Arms and Optics, a business he founded in 2024. With an extensive background in firearms and all the accessories that complement them, Alec has quickly established himself as a trusted expert in the industry. His deep understanding of guns, optics, and related gear ensures that every customer receives top-notch advice and guidance, whether they’re first-time buyers or seasoned enthusiasts. Alec’s commitment to quality and customer satisfaction has made Freedom Arms and Optics a go-to destination for anyone seeking premium firearms and accessories.
SAM CEGLER
Cashier
Meet Samuel, one of our friendly team members with a true passion for both fishing and firearms. He’s an avid fly fisherman who loves spending time on the water, and he's always happy to share his favorite spots and tips to help you make the most of your next fishing trip. When he’s not fishing, Samuel enjoys learning about firearms and is always up-to-date on the latest gear. Whether you’re looking for fishing supplies or firearm advice, Samuel’s here to lend a hand and point you in the right direction!


EMBER
SHOP DOG
Meet Ember, our friendly shop dog who loves greeting everyone who walks through the door! With a heart as big as her tail, Ember’s always ready for a pet and a scratch behind the ears. When she’s not welcoming customers, she’s out in the field, enjoying her favorite pastime—hunting. She’s a true outdoors dog and a big part of the Rocque Ridge family. Stop by, say hi to Ember, and let her help you find the perfect gear!